Have you ever thought about the phrase "silky smooth" before? When you use a material to describe other fabrics it's obviously pretty special. For centuries silk has been the mac daddy of materials, beloved by the bourgeoise and out-of-reach for the working class. Beach Brains breaks-down the class barriers with this pure silk button up shirt.
Now, we're not sure what a cloud feels like—it's water vapour so it's probably moist—but it's possible that they feel like a silk shirt right? Regardless of how it feels, the shirt definitely looks like a cloud thanks to the print and you'll feel like you're floating when you're wearing it.