The subtitle kind of says it all here — “iconic watches and stories from the men who wore them” so we won't spoil it too much for you. But there are lots of good ones in here: Paul Newman's daughter wears his Rolex Daytona every day. JFK wore an Omega at his inauguration. And Sir Edmund Hillary wore a Rolex when he climbed Mt. Everest??? Matt Hranek works for Conde Nast Traveler as a photographer and editor, but he moonlights as a watch collector — so both the stories and the photographs in this book are beautiful.